The Moonlite Bunny Ranch, a legal, licensed brothel near Carson City, Nev., will reimburse fly-in customers who pay $15 to airlines to check their first piece of luggage.

So far, American Airlines is the only U.S. airline to announce such a fee (it will go into effect June 15), but other carriers are reportedly considering matching American.

"As long as the airlines keep sticking it to the consumer, we feel obligated to help," said Dennis Hof, owner of the Moonlite Bunny Ranch.