As “experiential” becomes almost synonymous with luxury, companies like Four Seasons are continually looking to raise the bar.
Last month it became the first hotelier to offer a branded private jet service: It will lease and retrofit a 757 that will be used for $100,000-plus around the world tours and other special trips.
And while private jet tours are an increasingly competitive sector of luxury travel, so are packages that make every stay unique, even for guests who don’t necessarily have the time or the resources for such lengthy or far-flung excursions.
This week, Four Seasons unveiled its Extraordinary Experiences Collection, which promises exclusive, customized local experiences at its hotels around the world.
From a Texas boot camp that has nothing to do with exercise to private viewings of art collections, travelers and agents can view the options and put together custom trips at FourSeasons.com/ExtraordinaryExperiences.
Christopher Norton, executive vice president of global product and operations, said each experience is conceived by local Four Seasons teams, adding, "this collection delivers on the modern luxury traveler’s desire to experience something memorable and unique.”
Four Seasons Resort Punta Mita, Mexico, for example, is offering a private helicopter excursion to the family-run Jose Cuervo distillery in Tequila. In addition to a behind-the-scenes tour accompanied by an expert sommelier to demonstrate the tequila-making process, guests will feast on a gourmet lunch prepared by a Four Seasons chef, while sipping tequila and listening to live local music.
Boot camp, Texas-style is being offered by the Four Seasons Hotel Austin. The trip starts with a consultation for custom boots made by Lucchese. The package also includes lunch from Franklin Barbecue, named the top barbecue restaurant in the country, and two-step dance lessons at Austin’s legendary Broken Spoke dance hall.
Other packages include star gazing in Costa Rica, hiking in Japan, private jewelry viewings in Firenze and tailgating at Santa Fe’s famous outdoor opera.