Bornstein departs Azamara Club Cruises

By Tom Stieghorst
Cruise industry veteran Edie Bornstein has resigned her sales and marketing position at Azamara Club Cruises, a spokesman confirmed.

"Her last day was Friday," said Rob Zeiger, a spokesman for Royal Caribbean Cruises Ltd., Azamara's parent company. "It was Edie's decision. We're going to miss her."

Bornstein came to Azamara after a long career at Carnival Cruise Lines. Zeiger credited her as one of the principal architects of the two-ship Azamara brand. She left as senior vice president of sales and marketing.

Going forward, her duties will be assumed by Azamara CEO Larry Pimentel. Signe Bjorndal, director of marketing, and Carmen Roig, director of sales, are now the two senior executives in those areas for Azamara.

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