CLIA published a report calling for a travel-industry dialogue aimed at elevating the role of the travel agent.
The report, "From Travel Agent to Travel Advisor: Defining, Elevating and Promoting the Role of Travel Agents for the Next Generation," outlines the state of the travel agent business today and identifies some of the key issues it says the industry should address.
The announcement was made during CLIA’s Cruise3sixty conference in Fort Lauderdale.
“Our aim in outlining this case is to begin a meaningful, industry-wide dialogue that articulates the unique role agents play in today’s travel industry and considers the steps necessary to develop a strategic roadmap for developing the next generation of travel agents,” said Christine Duffy, CLIA president and CEO.
“The travel agent profession is critical to the entire travel industry, yet we have not taken a comprehensive look at its value or considered a coordinated industry dialogue until now,” she said.
The report is available at www.cruising.org
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