Carnival Corp.'s Frank talks recovery period for Carnival brand

By Tom Stieghorst
Howard FrankA full recovery at the Carnival Cruise Lines (CCL) brand will take two to three years, Carnival Corp. Vice Chairman Howard Frank said in a call with Wall Street analysts.

In discussing Q2 results, Frank presented an analysis of yields both including CCL and excluding CCL, the way Carnival had previously done for Costa Cruises after the Costa Concordia accident. In answering a later question, however, Frank said the two were different situations and markets. 

He said the two- to three-year full recovery period was based on consultants who looked at two negative events outside the cruise industry as models. "Their view is that although we're a very different industry, it's likely we will follow the same pattern."

The impact of the Carnival Triumph and subsequent incidents tied to CCL ships will reduce Carnival Corp.'s 2013 results by about $388 million, Frank said, including $124 million for canceled sailings, $210 million in lower revenue yields, and about $54 million in vessel enhancements and extra marketing.

Frank said the extra marketing would come in three areas: funds directed at travel agents, including cooperative advertising; social media; and possibly more TV ads. In the fall, Carnival will look at marketing for particular brands, he said.

Frank explicitly thanked travel agents during the call. "Many of our travel agent partners have been very supportive during this challenging period, and for that we are very grateful," he said.

Follow Tom Stieghorst on Twitter @tstravelweekly. 
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