Carnival Cruise Lines will unleash social media in a concentrated promotion of the Carnival Sunshine on a cruise starting Oct. 11.
The "Nine Days of Sunshine" program will employ Instagram, Facebook, Twitter and cruise director John Heald's blog to ramp up awareness of Sunshine before its repositioning to New Orleans in November.
Sunshine, which received a $155 million renovation earlier this year, is now sailing in the Mediterranean. The "social media takeover" of the ship include daily Instagram posts of the ship's spaces and live "meet the crew" chats.
Heald will take viewers on a video tour of the ship's spaces and post original content on his blog and Facebook page.
Viewers can help direct content for the promotion through daily Instagram polls.
And guests on the current cruise can post Instagram "video shout-outs" to friends and family back home, Carnival said.Follow @tstravelweekly on Twitter.