Carnival Cruise Lines has reorganized the retail offerings on its Carnival.com website into a store section called The Fun Shops.
The redesign includes a new “look and feel,” as well as simpler navigation choices like shopping by product or by occasion, Carnival said.
It also marks the first phase of a big expansion of products offered online, Carnival said.
A room decoration page currently has five options, all priced at $35. But it has a search function programmed for three price levels, suggesting more options are in the pipeline.
A $32 "Pink Package" features a pink nylon drawstring bag, sand toys, crayons, pink sunglasses, a Hello Kitty coloring book and a Carnival logo teddy bear.
A new virtual “Booking Buddy” connects an order directly to a guest’s reservation without having to find out information like their booking number.
Carnival said gifts can be purchased mid-cruise for delivery up to two days before disembarkation.
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