Cruise Former Royal Caribbean exec Bauer named COO of cruise incentive firm By Tom Stieghorst / December 18, 2013 Share 1 -- Former Royal Caribbean International executive Lisa Bauer will become COO of International Cruise & Excursions. The Scottsdale, Ariz., company said Bauer will start Jan. 20. On its website, the company said it provides travel incentive, membership, loyalty and fulfillment programs to corporate and other types of clients. This year it expects to book over 1 million travelers. In September, Bauer's job as executive vice president of global sales and marketing was eliminated. Her departure from Royal Caribbean coincided with the layoff of about 100 employees. Follow @tstravelweekly on Twitter.