New Carnival ad campaign extended to trade publications

By Tom Stieghorst
Carnival Cruise Lines said the "Moments That Matter" ad campaign that broke on national network and cable television on Sept. 23 will be extended to trade publications starting Oct. 7.

The trade ads are an adaptation of the consumer campaign featuring real vacation photos from past Carnival cruisers, collected through social media.

They will include photos of Carnival’s travel agent partners with taglines highlighting the critical role that agents play in making guests’ memorable moments come to life.

Carnival’s sales team is also introducing a new trade show presentation that will be shared throughout the rest of the year at trade events and on GoCCL.com, highlighting the trade-specific “Moments That Matter” theme.
 
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