Norwegian Cruise Line is testing a beverage package on three of its ships, similar to plans being evaluated by other lines, to see if it is worth offering fleet-wide in the future.
The package, currently offered on the Norwegian Sun, Norwegian Gem and Norwegian Jade, includes unlimited alcoholic drinks for $49 per person, per day, a spokeswoman said.
"We're being very cautious about it," said Norwegian President Kevin Sheehan. "But if the market is moving in this direction, we don't want to be left behind."
Carnival in August offered a drinks package on the Carnival Victory
at $42.95 per person per day, for beer, wine, mixed drinks and soft drinks priced under $10 a day. It has since expanded the test program to four of its ships.
Other lines including Celebrity and Royal Caribbean have similar programs on at least some of their ships. Follow Tom Stieghorst on Twitter @tstravelweekly.