Norwegian to offer casino-related fare discounts through agents

By Tom Stieghorst
ORLANDO — Norwegian Cruise Line customers who qualify for a discount because of their casino spending will get the offer from their travel agent, starting around the second quarter of 2013.

When Norwegian stops mailing promotions directly to passengers enrolled in the Casino at Sea program, it will send the names of gamblers to the last travel agent to have booked them on a Norwegian cruise, said vice president of passenger services Vivian Ewart. The discounted bookings are commissionable.

Norwegian's sales vice president, Andy Stuart, disclosed the plans at the CruiseOne/Cruises Inc. conference.

Passengers who gamble enough can get cabins at a reduced rate on a sliding scale. Stuart said fewer than 1% of passengers enroll in its Casino at Sea program.

Gamblers are a mix of those who book directly and those who use an agent, Stuart said.

Some gamblers choose suites, while others get standard cabins to conserve funds for the casino, Stuart said. In any case, "these are not the super-high rollers," he said.

Follow Tom Stieghorst on Twitter @tstravelweekly.
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