Oceania Cruises will enhance its loyalty program on Jan. 1.
The cruise line added an entry-level bonus program that lets passengers earn a reward on their first cruise, in some cases.
At various levels, passengers can receive progressively higher discounts on beverage packages, shore excursions and Internet service.
A credit that waives $300 in fees to customize a passenger's air itinerary is also part of some loyalty levels.
Oceania President Kunal Kamlani said more than half of passengers buy the Internet and shore excursion packages, with the beverage package ranging above and below 50%, depending on the cruise.
The current loyalty program provides shipboard spending credits and prepaid gratuities, among other incentives.
There are now six tiers of rewards, ranging from blue which is the easiest to achieve, to diamond which is the hardest.
Passengers earn one credit for taking a cruise of up to 24 days in length, two for a cruise from 25-34 days and three for a cruise of 35-44 days.
New to the program, passengers can earn four credits for a cruise from 45-54 days and five credits for cruises 55 days or longer. Follow Tom Stieghorst on Twitter @tstravelweekly.com.