Cruise Royal Caribbean partners with World Wildlife Fund to reach sustainability targets By Arnie Weissmann / January 25, 2016 Share 1 -- DONSOL, Philippines — Royal Caribbean Cruises Ltd. chairman and CEO Richard Fain, joined by World Wildlife Fund CEO Carter Roberts, traveled to this small Filipino community to announce a five-year partnership to address major threats facing the world’s oceans. Fain and Roberts each said they were personally involved in identifying the needs, setting targets and devising strategies in several areas of the cruise line’s operations and customer interactions.Specific targets have been set that will reduce the cruise company’s carbon emissions, increase sourcing of seafood from certified vendors, provide additional support to the destinations and communities where RCCL brands call, and educate passengers about the dangers facing the oceans as well as engaging them to act.Fain said that although the line employs environment officers and has spent hundreds of millions of dollars on water purification systems, scrubbers and programs to reduce landfill waste, it isn’t simple to get to the levels of impact the company wanted to reach without the expertise WWF can provide.Roberts, whose organization will receive $5 million in philanthropic contributions over five years from the cruise line, said he was excited about RCCL’s ability to reach millions of consumers with choices passengers can make that will improve the health of the oceans after their sailing has ended.“People want to know what they can do to help, including how to behave when they travel,” he said. “We want to give them the tools.”The specific targets, to be reached by the year 2020, include:• Source 90% of wild-caught seafood, by volume, from certifiably sustainable fisheries• In North America and Europe, source 75% of farmed seafood, by volume, from certifiably responsible farms• In support of the above, establish traceability goals for obtaining chain of custody, by June 30 of this year.• Reduce greenhouse gas emissions by 35%• Also by June 30, develop, with WWF, new targets that address destination stewardship as well as strengthen the line’s destination-sustainability assessment and selection process. Fain said that the decision for the partnership was not made as a result of customer research, but that “both staff and guests expect us” to engage in responsibility programs. “I think this may be one of the more impactful [initiatives] we’ve been involved in," he said.The announcement was made in Donsol because WWF was involved in helping the town develop as an ecotourism destination. Tours to swim with whale sharks bring significant economic benefits to the town and protect the sharks, as well.RCCL made a separate donation of $200,000 to WWF Philippines in support of Donsol-area conservation programs.