Seabourn tries out cruise packaging

By Tom Stieghorst
ORLANDO — Seabourn has begun testing a more all-inclusive alternative on some of its ships, said Charles Dunwoody, Seabourn's senior director for national accounts.

For a higher price, Seabourn will include pre-and post-cruise hotel nights, airfare and up to $2,000 in credits for shore excursions, Dunwoody said.

Seabourn has tested the packages on select ships for the past month, Dunwoody said at the CruiseOne/Cruises Inc. annual conference.

The program is attractive for travel agents because they earn commission on the included items. Dunwoody would not say what percentage of guests are choosing the more inclusive package.

"It's been very well received so far," he said.

Dunwoody said the program is part of an initiative to increase the value perception of Seabourn. He said it could be rolled out fleet-wide if successful, but there is no time frame for making that decision.

Follow Tom Stieghorst on Twitter @tstravelweekly.
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