Cruise Sharak to step down at CLIA, take consulting role December 12, 2012 Share 1 -- Bob Sharak, a longtime executive at CLIA, is stepping down as senior vice president for sales and trade relations and will take up a new role of executive consultant to the organization, CLIA said.Margaret Murphy, who joined CLIA in January, has been named senior vice president of marketing and trade relations, with responsibilities previously held by Sharak, CLIA said. Sharak will advise CLIA President and CEO Christine Duffy and other CLIA executives on matters relating to industry affairs and alliances, research and other initiatives, CLIA said. In a statement announcing the changes, Duffy said that Sharak has "played an invaluable role in building CLIA into one of the largest travel agent and agency membership associations, in the process becoming one of the most respected, hard-working and best known leaders in this fast-paced industry." Sharak joined CLIA in 1993. Among other initiatives, he helped facilitate the merger with the International Council of Cruise Lines and the development of the Cruise3Sixty conference. Prior to joining CLIA, Murphy was a consultant to American Express on its travel agent engagement strategies, CLIA said; her background includes the IBM Consulting Group, where she was a managing principal, and Interpublic Group.