Acapulco CVB exams name change September 03, 1999 Share 1 -- ACAPULCO -- What's in a name? Apparently, when it comes to meetings in Acapulco, quite a lot. At least that's what Alejandro Gonzalez Molina, general director for the Acapulco Convention and Visitors Bureau, said following a 247% increase in meeting and convention business in Acapulco over the past two years. One of the biggest reasons, Molina said, is the recent addition of the words 'convention and visitors bureau' to the title of the organization. Previously it was known only as the Acapulco Tourism Board. "I think the name change alerted meeting planners to Acapulco's determination and ability to provide convention and meeting participants with the best possible service."Another key factor, Molina said, was the 1994 upgrade of the 25-year-old convention center, which now houses 35 meeting rooms and 250,000 square feet of meeting and exhibition space. After the renovation, the center was able to host larger conventions and trade shows, Molina said.Molina also said that the current exchange rate on the U.S. dollar is another factor bringing meetings to Mexico.And on the other coast, the city best known as a haven for spring breakers is suddenly getting business minded as officials with the Cancun Convention & Visitors Bureau have their sights set on a bigger slice of group business.Although no details have been finalized, officials with the CCVB said the office has been in discussions with the Cancun Convention Center and the Cancun Hotel Association to develop plans for more cooperative efforts in the future, such as greater promotion of Cancun's capability for meeting business.In addition, there's been talk of a massive renovation to the convention center, although no plans have been finalized or confirmed.