Branson: The Show Just Goes On and On February 19, 1998 Share 1 -- Branson has a great deal of appeal as an outdoor destination, as a shopping mecca and for its theme parks and other attractions. But in the heart of the city are the many, many shows in more than 30 theaters seating a total of more than 55,000 people. In recent years, the Branson repertoire has extended well beyond country music to include Broadway-style revues, magic, big band and pop. This has broadened the potential market of Branson visitors.What makes Branson distinctive is that many of the entertainers own the theaters and/or have their names on them, giving them a personal and professional stake in the quality of the product. It is common to see stars go out into the audience during intermission and onto the motorcoaches after the show to meet their fans and sign autographs.When arranging itineraries for clients, remember that shows are not just an evening event. They are scheduled for mornings and afternoons as well, and clients can see three (or more, if scheduling and stamina allow) a day.Most shows are presented twice a day--a matinee and evening performance--six days a week. Many theaters now have morning shows, often with different entertainers. Also, frequencies and times change with the seasons. Shows average two hours in length.Theaters typically stagger closing days so there is always a wide selection available. Keep in mind that in Branson, there is music everywhere: at shopping malls, at theme parks, in hotels and in outdoor locations.