Destinations and suppliers unite to promote domestic travel

By Michelle Baran

NEW YORK — Twenty-four U.S. destinations and 26 travel companies have banded together to create a month-long promotional effort organized by the U.S. Travel Association.

The promotion, called "Discover America Daily Getaways," launched on Monday at DailyGetaways.com. It is intended to help jump-start domestic summer travel.

RogerDow"It’s one of the most significant consumer promotions ever staged by the travel industry," Roger Dow, CEO of the U.S. Travel Association, said at a press conference in New York to promote the project. "This is the first time the travel industry has come together [like this]," said Dow.

The promotion is sponsored by American Express and runs from May 3 through June 4. A different travel brand will post offers and sales each weekday until inventory is sold out. American Express cardholders will be able to bid on packages during daily weekday auctions that open at 10 a.m. and close at 10 p.m. Eastern time.

"We’ve been beaten over the head with economic news," said Dow. "And we want to stimulate travel."

Dow said this model of joint marketing will only be implemented domestically at first. Any U.S. resident 18 or older with a major credit card may purchase from the site.

Upcoming products and auctions will be previewed five days in advance. Consumers can sign up for daily alerts at DailyGetaways.com.

The participating destinations include Chicago, Las Vegas, Los Angeles, Miami, New York, New Orleans, Orlando, Philadelphia and San Francisco.

Participating travel companies include Avis, Best Western, Delta Air Lines, Four Seasons Hotels & Resorts, Hyatt Hotels & Resorts, InterContinental Hotels & Resorts, Marriott International, SeaWorld Parks & Entertainment, Starwood Hotels & Resorts, United Airlines and Universal Studios.

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