Doral Resort courts retailers By Laura Dennis / October 25, 2001 Share 1 -- MIAMI -- The Doral Golf Resort and Spa here is reaching out to the trade. The upscale property is paying 15% commission on two leisure packages and offering an agent rate of $89. The effort appears to be working, according to Jodi Cross, director of marketing for the Doral.The resort blasted to agencies a fax touting the offers, which prompted a spur in bookings, especially for the remainder of 2001, she said. Cross said October was a difficult month for the 653-room resort but that the "rest of the year looks good." She said the hotel expects to finish 2001 with 70% occupancy for the year. The resort also is in the final stages of a $75 million face-lift, with $30 million earmarked for room renovations. Cross said 150 units are sporting a new look and that the remaining rooms will be finished by the end of 2002.In terms of the group market, which accounts for 60% of the Doral's business, Cross said groups have rebooked for 2001 and 2002. The resort has seen a rise in last-minute leisure bookings and has been targeting the drive market.To entice leisure travelers, the Doral created a Championship Golf package. The nightly rate is $169 per person, double, and valid through Nov. 20 and from Dec. 9 to 31. Components include one round of golf with cart for each night of the stay, unlimited use of the driving range, bag storage and a full breakfast.The hotel's other deal is on room rates.Agents earn 15% when they book one room for $129 and two rooms for $169.The offer applies through Dec. 31, except Nov. 20 to Dec. 6.Neither program is valid for groups. The discount rate for agents is available through Nov. 20 and from Dec. 9 to 31.For more information, call (800) 71-DORAL or visit www.doralresort.com.