Maine campaign: State unveils TV ads, contest December 03, 2001 Share 1 -- AUGUSTA, Maine -- The Maine Office of Tourism kicked-off a new winter campaign with regional and national television ads and a six-week contest. The ads seek to lure first-time visitors by featuring the state's varied winter activities.Ads are appearing on local cable stations and network affiliates in the Boston area. The 60-second spots highlight skiing and snowmobiling, and include everything from dog sledding to dining on lobster in a quaint Maine setting."We expect to reach 2 million regional households in our winter drive market with those direct-response ads, which will run through the Christmas holiday," said Dann H. Lewis, the state's director of tourism.The ads resume in January in order to attract late winter visitors.The six-week "Maine Snow Sweepstakes" is an interactive, Web-based contest at www.maineattraction.com and on RSN at www.rsn.com Web sites.Portland-based RSN, is a national cable television and Web network specializing in region-specific content for outdoor enthusiasts.Each week, e-mail messages go to 100,000 individuals who have shown an interest in learning about Maine's winter activities. And each week a weekend trip is awarded that includes lodging, lift tickets and equipment rentals.The grand prize is a week for four at Sugarloaf/USA.