Princess site adds guide to state By Rebecca Tobin / March 13, 2003 Share 1 -- SANTA CLARITA, Calif. -- Curious clients who are contemplating a cruise to Alaska can now do in-depth research on Princess Cruises' Web site. Princess, which next year will be sending six ships to the 49th state, introduced a feature at www.princess.com, Destination: Alaska, that gives Web browsers access to maps of Alaska's interior and photos of the state's scenery and wildlife.And, of course, there's plenty of information about Princess' cruise and tour options.The new section can be reached by going to www.princess.com/destination/alaska.This is the first in a series of destination guides that the line will offer on the Web.In the works are guides to Europe and the Panama Canal, among other places, which will be rolled out next year.Princess' executive vice president, Dean Brown, said the Alaska guide came first because it's Princess' most popular destination."More and more people are going to the Web for information," Brown said. "We used to try to put the information in the brochures. We need to get that onto the Web because people are going there looking for it."Destination: Alaska is broken down into three sections: Alaskan Experience, Alaska Cruises and Alaska Cruisetours.The Alaskan Experience, for example, features subsections on glaciers, with short paragraphs about Glacier Bay and Tracy Arm.It also features ports of call, with links to details on places like Ketchikan and Juneau; national parks like Denali and Wrangell; and wildlife.The site offers virtual tours and 360-degree photos of some of Alaska's better-known areas.Along the side of each Web page is the suggestion to "book your vacation" by calling Princess' 800-number or by using the site's Travel Agent Locator."Some people are intimidated by planning their trip to Alaska," Brown said. "And I think this is valuable for agents, too. If you want a tutorial, it's a nice way to go."The site also can be used as a sales tool inside the agency, Brown said."Agents selling Alaska can grab a couple of the pages they like the most and add them [to their browser] as favorites."Then they can say, 'Let me show you this one that I like.' "