Wyndham to launch spa brand at Arizona resort By Laura Del Rosso / June 20, 2005 Share 1 -- DALLAS -- Wyndham is taking the success of its Golden Door spas and spreading the concept on a smaller scale to more of its luxury hotels through the launch of Sasura, boutique spas that use Golden Door treatments and products. The first Sasura -- with treatment rooms, a fitness center and a beauty salon -- is scheduled to open in July at the Wyndham Buttes Resort in Tempe, Ariz.The spa is being built on the site of the hotels fitness center, which is being moved to an adjacent space.The 353-room hotel has a resort atmosphere. Theres a large swimming pool with a water slide and four hot tubs carved into the desert mountainside.Sasura means massage stroke in Japanese, and the spas will take the Japanese theme first used at Golden Door in Escondido, Calif., which opened in 1958.Wyndham operates the original Golden Door in Escondido and satellite Golden Door spas at the Boulders in Carefree, Ariz., the Wyndham Peaks Resort in Telluride, Colo., and the Wyndham El Conquistador Resort in Fajardo, Puerto Rico.The newest will be the facility scheduled for December at the Wyndham Resort in Weston, Fla., formerly the Bonaventure.Once completed, the Golden Door in Weston will be Wyndhams largest spa and the first Golden Door on the East Coast.Meanwhile, the company plans for Sasura spas to be smaller than the Golden Doors -- between 4,000 and 12,000 square feet, compared with the larger spas that Wyndham operates. (The facility at the Wyndham in Weston will be 48,000 square feet.)The impetus behind the Sasura concept is the rising number of spagoers, most of whom are not necessarily, at least initially, attracted to destination spas like Golden Door, said Lorraine Park, Wyndhams director of Golden Door and Sasura spas.There are three types of spa guests, Park said. There is the core guest who sees spa visits as part of a wellness routine and goes twice a year to destination spas. There are midlevel guests who go two or three times a year. And there are 80% who go maybe once in a lifetime. These are what we are missing and want to attract with Sasura.Park said Sasura is not a destination spa but is designed for guests who want a taste of an experience like Golden Door, on a smaller scale. Theres a tremendous amount of growth in that segment, she said.The hope, too, is that once guests try Sasura, theyll want to try Golden Door, Park said.[Sasura] will differ quite a bit from Golden Door. Because of its size, we wont be able to have a spa cafe or nutrition program. The locker rooms wont be as lavish, and there wont be the range of treatments.But there will be a couples massage room and at least two of [the following] three: A steam room, Japanese bath or sauna.Spa programs, services and treatments will be available to guests a la carte or as part of day spa packages.For more information, contact Wyndham at (800) WYNDHAM or www.wyndham.com.To contact reporter Laura Del Rosso, send e-mail to email@example.com.