Editorials Goin' Loopy May 20, 1998 Share 1 -- Last month, Insider described a nifty press kit from a casino in Indiana as having, among its components, flaps held down by a certain hook-and-loop or touch fastener. In time, we heard from the legal department of the manufacturer of said hook-and-loop or touch fastener, apprising us we'd "misused" its registered trade name, thus putting the manufacturer in danger of "losing [its] distinction" as a trademark, much as Escalator, Windbreaker, Nylon and others have long since lost theirs. The letter further apprised us that, in future, all references to said hook-and-loop or touch fastener must be "easily distinguished from the rest of the printed text," specifically by spelling the name out in all capital letters (though it is not an acronym), followed by the familiar registered¿ mark and--the best part--the word "brand" plus a full generic description at each reference; to wit, "[WIDGET]¿ brand hook-and-loop or touch fastener or closure." Further, we must ensure that the item described actually is the manufacturer's own. Alas, the press kit in question has gone the way of all press kits, so we can't verify the hook-and-loop or touch fastener's provenance (at least not without contacting the casino's PR people, which we're disinclined to do). So, technically, we have "misused" the name and hereby send our apologies. The last thing we at travel weekly¿, the national newspaper of the travel industry would want to do would be to endanger anyone's distinction as a registered trade name. And with this, we hope we will have achieved closure.