Hawaii Excursion packager devises event tix alerts for clients By Brian Berusch / January 21, 2005 Share 1 -- LAS VEGAS -- Key2Travel, a newcomer to Hawaiis excursion-packaging scene, is breaking ground in the way it reaches clients. The 20-month-old Las Vegas-based company recently completed beta testing and is going live this month with a wireless system that sends text-message alerts about available event tickets to clients already in Hawaii.Key2Travel is alerted when a show that traditionally sells out has extra tickets or a popular event is experiencing a light sales night.A Key2Travel associate notifies clients in Hawaii that there are available tickets via a message on their cell phone or PDA.Clients can respond with a request to purchase tickets or call to reserve seats.Key2Travel was formed by Erick Rodriguez, CEO (and former president of LasVegas.com), and Michael Daly, executive vice president of strategic partnerships.Tours, nightlife, dining and tickets to sporting and theater events will comprise the backbone of the companys sales, according to Daly.Key2Travel gives clients three formats in which to receive or view information about any of their destinations.Web sites for each destination (Key2Hawaii.com in Hawaii) break down activities by region and enable booking.Clients can phone Key2Travel and speak with an employee about a product. Daly said this is a popular option because most people like personal contact when spending money on events that can be pricey.The third option is the wireless alert system, which will offer clients some of the best deals, according to Daly.Daly said Key2Travel also created proprietary software for travel agencies that want to run the Key2Travel service on their own Web sites.The company pays commissions to travel agents (usually about 8%).Daly employs a destination manager at each location. In Hawaii, its Peter Wang, owner of Kings Travel. Since this summer, there have been many weeks where all the hotels in Waikiki have been fully booked, Wang said.They need an inside source to help them get what they seek, he added.To contact reporter Brian Berusch, send e-mail to email@example.com.