Hawaii Hawaii hotels set earnings mark for May, but occupancy slips By Shane Nelson / July 21, 2013 Share 1 -- Hotels throughout the Hawaiian Islands generated $262 million in room-related revenue during May, a new record for the month fueled by an all-time high in average daily rate (ADR) at properties across the Aloha State. Hawaii’s statewide ADR surged 9.5% year over year in May, increasing to $207.41, according to a monthly survey released recently by Hospitality Advisors and Smith Travel Research. Revenue per available room also climbed significantly, 7.9%, to $148.71, when compared with the same month in 2012; that marked a monthly all-time high for the destination. Occupancy slipped 1.1 percentage point, however, falling to 71.7% statewide due to a shorter average length of stay among May visitors, according to Hospitality Advisors. Oahu, Kauai and the Big Island of Hawaii all saw year-over-year occupancy decreases during the month, while the occupancy in available hotel rooms on Maui improved by 2.3 percentage points, to an islandwide average of 66.4%.