Hawaii hotels posted strong occupancy and revenue figures in 2010 when compared with their global competition, according to data released late last month by Hospitality Advisors and Smith Travel Research.
Among a listing of the top 10 island and sun destinations worldwide, Oahu ranked No. 1 in hotel occupancy, at 78.2%, a figure that was up 5.9% year over year. Guam occupied the No. 2 spot, at 74.1%, and Bali came in third, with 73.5%. Maui and Kauai finished fourth and ninth, with year-end occupancy rates of 68.1% and 59.2%, respectively.
“Hotel occupancy has been generally increasing along with the economic recovery under way for both the U.S. and most of Hawaii’s global competitors,” Joseph Toy, president and CEO of Hospitality Advisors, said in a statement. “The magnitude of the loss in room demand and pricing discounts during the global recession were quite similar for both Hawaii and many of its primary competitors. The pace of recovery is also very similar, with most destinations starting to see increases in room demand but with pricing still lagging, particularly for Hawaii’s competitive island and sun destinations.”
In rankings of sun and island destinations by revenue per available room, Maui’s 2010 average of $153.94 per night — which was up 10% from 2009 — finished second only to the Maldives, where RevPAR averaged $337.78. The Bahamas were third, at $141.06; Oahu occupied fifth place, at $117.02, up 7.9% year over year; and Kauai was seventh, at $109.24.
Hawaii also scored high among international destinations overall, grabbing second place on the top 10 RevPAR producers list at $174.33 a night statewide. While Singapore finished first at $199.54, Hawaii’s major competitors, the Caribbean ($98.66) and Mexico ($54.68), finished fifth and 10th, respectively.
The survey included data from 38,000 properties representing close to 5 million rooms worldwide.