Hawaii Island Air rebrands, adds planes By Shane Nelson / July 27, 2012 Share 1 -- Interisland carrier Island Air launched a new logo and branding earlier this month and announced plans to add new jet-prop aircraft to its fleet in August. “We’ve been working on our new business model for well over a year, and we’re delighted to unveil our new look marking our new beginning,” Lesley Kaneshiro, CEO of Island Air, said in a statement. “We will be the first to operate this comfortable ATR72 et-Prop aircraft in Hawaii and with additional aircraft delivery on the horizon, we’ll be Hawaii’s fastest growing inter-island carrier.”The airline has ordered a total of 7 new ATR aircraft, planning to bring the first 64-passenger ATR72 into its service schedule this August and a second later this year. Island Air expects to take delivery of 5 additional 46-passenger ATR43 jet-prop planes over the course of coming months en route to replacing its existing fleet of 3 operational 37-passenger DeHavilland Dash 8 aircraft. The company’s rebranding efforts included the launch of a redesigned website, logo, and aircraft livery design. Island Air currently offers 352 weekly flights across Hawaii. Visit www.islandair.com.