As a rule of thumb, Santorini's luxury hotels are found on the west coast, in the cliff-top settlements of Fira and Oia, overlooking the spectacular caldera. Less expensive accommodations can be found on the east coast, near the black-sand beaches of Kamari and Perissa.
Santorini does not have big resort hotels; its luxury market is dominated by small boutique-hotels, many of which occupy beautifully renovated traditional cave dwellings. The look tends to be minimalist bohemian-chic, with natural materials and a few pieces of carefully chosen antiques, along with modern comforts such as air-conditioning, Wi-Fi and subtle lighting. The very best suites might also boast a private caldera-view terrace with an outdoor whirlpool or infinity pool.
If you opt for a midrange hotel and still want to be in Fira or Oia, your accommodations will be rather basic (you'll be paying for the location). If you are happy to stay somewhere less fashionable, however, you should be able to find a spacious, comfortable room with modern amenities and a shared pool.
If you are on a tight budget, be prepared to stay in Kamari or Perissa, which cater to families on package deals and younger travelers.
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