Insight Luxury Insight Two brands tackle the hottest luxury trend By Jeri Clausing / January 11, 2018 Share 1 Casa Grande, the main building at Amanera. -- Two of the early names behind intimate, sense-of-place, experiential resorts are building on what has become one of the hottest trends in luxury: offerings that continue to stray far beyond the hotel room.Aman, which opened its first resort, the Amanpuri, on Phuket's secluded west coast in 1988, this week said it was celebrating its 30th anniversary with what it calls "beguiling and enriching" experiences, including private jet excursions to its Caribbean and Asia properties.Additionally, Minor Hotels, which operates the Anantara, Avani and Tivoli brands, announced the launch of a river cruise fleet that offers customizable Mekong River cruises aboard five vessels. Itineraries include jungle treks, visits to the famed Pak Ou limestone caves, mountain biking, onboard cooking classes and sunrise yoga.A rendering of the 13-cabin Boheme. Aman's newest private jet itineraries include a wellness journey from New York or Miami to its two Caribbean resorts with raw-food chef Adam Kenworthy, who will give a series of culinary seminars on benefits of a plant-based diet.The six-day trip for up to 12 kicks off April 29 and stops at Amanera in the Dominican Republic and Amanyara in the Providenciales. The itinerary, which starts at $52,030 for two also includes yoga, spa treatments, core training, salsa dancing, nature walks and meditations. Aman is also offering a two-week private jet trip in October for up to 16 people across seven Aman resorts in Asia. The itinerary, Aman said, is designed to "immerse passengers in the history, culture and cuisine of China, Bhutan, India and Sri Lanka." The cost is $144,000 per person, double. Aman is also offering a variety of unique local experiences this year -- think holistic wellness in China and whale watching in Sri Lanka and honey harvesting in Morocco -- across its portfolio of 31 hotels, resorts and private residences.Regarding Minor Hotels' venture, meanwhile, the flagship of its Mekong Kingdoms fleet is the Boheme, a 13-cabin vessel that sails from Chiang Rai, near Anantara's Golden Triangle Elephant Camp and Resort, to the ancient Laos capital and Unesco World Heritage town of Luang Prabang.The fleet also includes the Gypsy, a two-cabin cruiser that can accommodate up to four guests for custom trips, as well as two vessels available for private events or day and sunset cruises around Luang Prabang."Our guests are travelers who desire not just a unique travel experience, but one that enhances the ambiance of the destinations," Minor Hotels CEO Dillip Rajakarier said in a press release.