More than 52 million tourists will visit Mexico this year, forecasted the Mexican Ministry of Tourism.
Predictions followed a solid holiday season and strong winter occupancy thus far, particularly in the resort areas.
The number of air arrivals in December was was up 13% over December 2010.
A total of 1.07 million international travelers visited Mexico last month, with U.S. visitors up 10.6% over the same month a year ago.
Year-end figures for 2011 are not yet tallied.
“We envisage that 2012 will be a record-breaking year for Mexico in terms of tourism numbers,” said Rodolfo Lopez-Negrete, COO of the Mexico Tourism Board.
“The board will continue to market directly to non-traditional markets in Europe and Asia as well as the U.S. and Canada,” he said.
A key focus this year will be an awareness campaign targeting travel to the five states that comprise the ancient world of the Maya: Quintana Roo, Campeche, Tabasco, Chiapas and Yucatan. Follow Gay Nagle Myers on Twitter @gnmtraveleekly.