SECAUCUS, NJ — Northstar Travel Media, the parent company of Travel Weekly, has acquired Travel Weekly China, Travel Weekly Asia and Events China from Contineo Media, a multi-platform information provider based in Singapore, with locations in Beijing and Shanghai.
Travel Weekly China, with a circulation of 12,000 travel trade readers in mainland China, Hong Kong and Macau, provides the industry in China with news and market intelligence.
Travel Weekly China and Travel Weekly Asia e-newsletters are delivered daily to more than 42,000 readers.
Travel Weekly China and Asia will report to Northstar's executive vice president, Bob Sullivan, who is also publisher of Travel Weekly in the U.S.
“The acquisition of the travel trade titles brings together Northstar’s leading North American brand, Travel Weekly, with Asia-based editions to create an international network with platforms serving the fast-growing global retail and leisure segments of the travel industry,” Sullivan said.
The acquisition also includes Events China, a meetings, incentives, conventions and events (MICE) industry brand serving China through print, e-books, events and an industry awards programs.
Northstar publishes Meetings & Conventions, Successful Meetings, Meeting News, and Incentive in the U.S., and senior vice president/group publisher Bernie Schraer and senior vice president/editorial director Lori Cioffi, both of the Northstar Meetings Group, will oversee the relaunch and co-branding of Events China as M&C Events China and M&C Asia.
The executives say they plan to aggressively expand its presence in the fast-growing China MICE market.
Northstar has established Northstar Travel Media Singapore as its legal and corporate entity for these brands. In conjunction with the transaction, Singapore-based Irene Chua has joined Northstar as the group publisher of the acquired brands.
Chua is the former associate publisher of Travel Weekly Asia and Travel Weekly China, as well as a former associate publisher at TTG Asia Media.
“The addition of Travel Weekly China, Travel Weekly Asia, and Events China expands our portfolio into the largest and fastest-growing travel markets in the world,” said Thomas Kemp,
chairman and CEO of Northstar Travel Media.
“We’re very pleased that a very talented travel industry team will be joining us to build the Travel Weekly and Events brands in the Asia-Pacific region.”
Travel Weekly China publisher Susan Li, said, “Today’s travel professionals need relevant and timely information impacting their business. By joining forces with Northstar Travel Media, Travel Weekly China and Travel Weekly Asia will provide audiences and advertisers access to a global suite of information and media platforms. We look forward to creating a powerful partnership and many years of continued growth as part of the Northstar team.”