Northstar Travel Media, publisher of Travel Weekly, today announced the acquisition of Your Travel Insider, a digital publishing firm that serves the leisure travel industry.
The acquisition is a strategic investment that will enable Northstar to add the consumer travel market to its focus.
Chairman and CEO Thomas Kemp said that Northstar, a business-to-business information company that serves the travel and meetings industries, acquired Your Travel Insider in an effort to gain a “significant position in the consumer travel database market to complement our leadership in the travel trade industry.”
Your Travel Insider delivers itineraries, advice and offers to an audience of more than 1 million travelers. It publishes the e-newsletters Your Travel Insider, Luxury Cruise News and Your Travel Insider — Travel Tools.
The firm was founded by Roy Weiss in 2003, and its e-newsletters target the “travel enthusiast looking for great ideas,” an audience normally underserved by traditional digital media.
With the acquisition by Northstar, Weiss will become Group Publisher of Your Travel Insider and will report to Northstar Executive Vice President Bob Sullivan.
“Today’s travel enthusiast is hungry for content that is relevant to their needs,” Weiss said. “By joining forces with Northstar Travel Media, Your Travel Insider can provide the perfect combination of rich content for our readers and a targeted audience for our advertising partners. We look forward to a fruitful partnership and many years of continued growth as part of the Northstar team.”
Kemp said, “We’re very pleased that Roy and his talented team will be working in partnership with us to grow Your Travel Insider’s subscriber base, expand its digital footprint and continue to work with their base of blue-chip clients.”