Boyd Gaming expands rewards card benefits to poker players

By Damon Hodge
In an effort to better reward poker players for their play, Boyd Gaming is introducing B Connected, the company’s nationwide, multiproperty players’ card program, in the poker rooms of its Coast Casinos properties in Las Vegas.

Starting Dec.19, B Connected members will be able to earn benefits for their play at the Orleans, followed by the Sam’s Town poker room on Dec. 20, and the Suncoast on Dec. 21. Points earned under B Connected may be redeemed at any property that participates in B Connected nationwide. Previously, the Orleans, Suncoast and Sam’s Town used a separate poker player rewards programs. Benefits earned under active accounts will be rolled over into players’ B Connected accounts on that date.

“With B Connected, we’ll be giving our poker players the same great benefits that other casino players have come to expect from Boyd Gaming,” said Steve Thompson, senior vice president of operations for Boyd Gaming’s Nevada region. “Now Coast poker players will have a single card to recognize their play, and be able to redeem those benefits at 12 other Boyd Gaming properties nationwide.”

In addition to greater flexibility in earning and redeeming points, there will be no daily maximum on points earned for poker play under B Connected, and points can be redeemed at restaurants at the rate of $1 per 600 or 1,000 points, depending on the outlet. B Connected members can also participate in a variety of contests and giveaways. Those interested in more information can log on to www.bconnectedonline.com.
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