USA Nobu Hotel: Boutique flavor on the Strip By JoAnna Haugen / March 11, 2013 Share 1 -- Caesars Palace in Las Vegas will enjoy the first taste of a celebrity-chef branded hotel in the city. Nobu Hotel Caesars Palace, a collaboration between Caesars Palace and Nobu Hospitality, a private group owned by Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, opened Feb. 4.This is the first time that Matsuhisa, who opened his flagship restaurant in New York in 1994, has ventured into the hotel business. "It is the perfect time," said Gigi Vega, general manager of Nobu Hotel Caesars Palace, explaining that the central location on Las Vegas Boulevard was one of the main draws for establishing the new hotel, but that a shared target market of luxury travelers and common views on customer culture also made the partnership appealing. Nobu Hotel Caesars Palace will take over what was formerly known as Centurion Tower at Caesars Palace, which required a complete renovation in order for the new property to be aligned with the expectations of what a Nobu Hotel should be, Vega said: a boutique, luxury property with very personalized service and a custom experience in what has traditionally been a very big hotel environment. Nobu includes 181 guestrooms and suites with views of either garden or Strip views. Eighteen luxury suites range from one-bedroom, 1,000-square-foot spaces to five-bedroom accommodations encompassing 3,500 square feet. David Rockwell, who designed the first Nobu Restaurant, also designed the Las Vegas Nobu Hotel. The rooms feature an Asian style including custom art created by Japanese artists. Bathrooms have stone tile, multiple showerheads and a teak bathing stool, a fixture that is found in many traditional Japanese bathhouses.The property is embracing the boutique hotel concept, beginning with a guest's arrival. Guest information will be captured prior to arrival so that they are greeted at the entrance and escorted directly to their rooms for in-room, iPad-based registration; there is no standing in a check-in line. Nobu will offer standard room service meals as well as signature dishes featured at the popular Nobu restaurants. "This is the first in-room dining menu from Chef Nobu," Vega said. "It is a very colorful, nontraditional in-room menu." For breakfast, guests staying at Nobu can enjoy blueberry and yuzu soba pancakes from bed; for dinner, Nobu's signature black cod miso is on the menu, along with a Nobu-style lobster roll. In addition to the hotel, a 12,775-square-foot Nobu restaurant and lounge will open at Caesars Palace, the largest Matsuhisa restaurant in the world and the first on the Las Vegas Strip. Guests staying at Nobu Hotel have access to priority reservations at the restaurant. Other exclusive amenities within the hotel include turndown service, complimentary access to Pure Nightclub and the Qua Baths and Spa fitness center; private access to the Garden of the Gods pools; the services of a private Nobu concierge; and a Nobu green tea welcome gift, none of which other Caesars guests receive. Visit www.nobuhotels.com.