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Fire up your thinking. Travel Weekly PLUS draws on exclusive interviews with leaders and experts throughout the business world to help you direct your company with more insight and imagination.

Beyond the Basics

Greening Your Business Is No Longer a Feel-Good Option
For more than a decade green business expert Andrew Winston has been a practical evangelist for the bottom-line benefits of sustainability. Now his message has increased in urgency as damage to the earth’s ecosystems accelerates while more and more people lay claim to a shrinking pool of resources. More»
Batteries Included: The Case for Hybrid Cruise Ships
Hybrid cruise ships. Commercial jets powered by bio-fuels. Green business expert Andrew Winston explains why innovations like these are on the horizon as a rising tide of environment-related pressure, ranging from regulatory mandates to stakeholder demands, reshapes every industry, including travel. More»

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Case in Point

Walgreens' Digital Maven Says Speed Is Key
Travel industry companies would do well to take a page from Walgreens on the rapid application of digital media to everything from customer service to new product development. “Speed is key,” says Walgreens’ Rich Lesperance. “There's not a lot of time to wait for the future.” More»
How Walgreens’ Digital Marketing Group Translates Innovation Into Action
Rich Lesperance is the guy Walgreens brought in four-and-a-half years ago to create and launch the company’s first-ever digital marketing group. Lesperance spoke with Travel Weekly PLUS about insights for the travel industry in how digital technology is redefining marketing, customer service, and product development at Walgreens, almost at the speed of light. More»

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Datapoints

Travel Industry 2025: Comprehensive WEC Report Covers the Shape of Things to Come
A worldwide increase in the older population demographic means 20% of us will be over 55 years by 2025. The trend is well documented and well underway, but most businesses in the travel industry are ignoring it. The implications are among potential scenarios examined in an exhaustive new by The Boston Consulting Group for The World Economic Forum. More»
Mobile App TripAdvisor Users Surges by 22 Million in 18 months
The explosion in traveler use of mobile apps heralds a whole new world for travel marketers. In the last 18 months, the number of unique visitors using a mobile device to access TripAdvisor increased by 22 million people, skyrocketing from 4 million in Q4 2010 to 16 million in Q4 2011 to 27 million in Q2 of this year. More»

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In the Lead

Creaky Company Culture? Simon Sinek on How To Turn it Around
When Simon Sinek reached the point when he no longer had any passion for the work he was doing, he began a search that led to personal discoveries and eventually to writing a business bestseller describing principles he has been asked to share with Microsoft, MARS, SAP, Intel, 3M, members of Congress, the U.S. military, the ambassadors of Bahrain and Iraq, and multiple government agencies and entrepreneurs. More»
Your Business: Why Making Money is Not the Point
If you think you’re in business to make money, think again. That’s not your purpose, says bestselling author and leadership maven Simon Sinek. It’s just the result. And if your focus is on making money, you’ll eventually lose the loyalty of your employees and your customers, and the competition will wipe the floor with you. More»

It's Personal

Bob Dickinson and the Camillus House Crusade
Bob Dickinson wants to end chronic homelessness in Miami. It has the ring of impossibility about it — kind of like wanting to build a single-ship operation into the world’s biggest cruise line. But Dickinson did exactly that during his 36-year career with Carnival, and there is every indication that his efforts, combined with those of many other like-minded individuals, will in time create the day when chronic homelessness in south Florida is a thing of the past. More»

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Minding the Market

How Our New ‘Nation of Maturity’ Will Transform Travel
As the massive boomer generation moves into its later years, the U.S. is being transformed from a nation of youth to a nation of maturity. While this population aging will create unprecedented opportunities for the travel industry, it will also create new challenges. Expert David Baxter of Age Wave identifies key trends and opportunities. More»
Marketing That Matters to the Post-Recession Buyer
Put your customers at the center of everything you do, put some skin in the game to prove it, and always live up to your promises. Those are a few of today's golden rules of marketing, according to John Gerzema, co-author of Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live. Gerzema explains why marketing today requires companies to align with their customers "rather than just trying to sell them." More»

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Perspectives

James Carville on Why Travel Industry Leaders Should Care about the Middle Class
James Carville, feisty and relentlessly direct political strategist and commentator, shares insights on the impact of the shrinking U.S. middle class on travel derived from his newest book, It’s the Middle Class Stupid! More»
If Apple, Google and Facebook Rule the (Travel Distribution) World
In the not-so-distant future, there is a brave new world of travel distribution dominated by booking referral mechanisms operated by Google, Facebook, and Apple. Travel providers are paying for each referral that funnels a consumer to their own site, whether that individual makes a reservation or not. Industry veteran Mark Lomanno covers the possibilities. More»

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Quick Hits

April Recap: Notable Quotes and Pivotal Pointers from PLUS Interviews
The Google versus Apple battle for online travel supremacy … how to implement innovation in your business …. the cost-cutting imperative of green business initiatives … how millennials are transforming leadership models in business, and more. Expand your thinking with a collection of quick-hit expert insights excerpted from exclusive in-depth interviews in Travel Weekly PLUS. More»
March Recap: Notable Quotes and Pivotal Pointers from PLUS Interviews
James Carville wants to help boost inbound tourism … 40% of U.S. working wives out earn their husbands … why you might have to fight Google for your brand identity … triple digit oil prices are transforming the global travel industry. Expand your thinking with a collection of quick-hit expert insights excerpted from exclusive in-depth interviews in Travel Weekly PLUS. More»

Special Reports

Google vs. Apple: It’s About Local Search on Mobile
Mobile devices and local content are the defining elements in the escalating battle between Google and Apple for supremacy in the online travel space. According to travel tech expert Norm Rose, “Whoever controls local search on mobile is going to win. Delivering a better user interface and more valuable, relevant content is the game to be played here.” More»
Google or Apple: Travel Suppliers Will Need to Pick a Partner
Integrated local search capability is the next big thing in the online travel space, and you can bet your bottom dollar Google and Apple are examining the how, what, when, and where of implementation. Travel tech expert Norm Rose talks about what’s brewing and how it will impact the travel industry in part three of an exclusive Travel Weekly PLUS Special Report on what Google and Apple are up to in the travel space. More»

More Special Reports »

Trendlines

What Older Workers Want (and How to Give It To Them)
More older workers are staying on the job longer, opting for part-time work or phased retirement. At the same time, the number of self-employed older workers in professional fields is increasing. AARP senior policy advisor Sara Rix covers how employers who value older workers can position to take advantage of this powerful and growing labor force resource. More»
The Aging U.S. Workforce: What Business Needs to Know
There are profound implications for every business in the travel industry in this fact: The U.S. labor force is aging, and more of those older workers are women. AARP senior policy advisor Sara Rix, an expert on workforce-related aging issues, discusses the impact on how companies will need to change. More»

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5/23/2013
Mobile Host Summit
Las Vegas
5/29/2013
Africa Travel Association Annual Congress
Buea, Cameroon
5/30/2013
Tourism Cares for New York City volunteer event
Coney Island & Jamaica Bay, Brooklyn/Queens, N.Y.
6/1/2013
Africa Travel Association Annual Congress
Buea, Cameroon
6/2/2013
NYU International Hospitality Industry Investment Conference
New York Marriott Marquis
6/3/2013
ILTM Asia
Shanghai Exhibition Centre

7/10/2013
Travel Weekly Chats on Twitter
Online, #twchats
7/24/2013
Travel Weekly's Global Travel Marketplace
Westin Diplomat, Fort Lauderdale
8/14/2013
Travel Weekly Chats on Twitter
Online, #twchats
8/20/2013
Travel Media Showcase 2013
Rockford, Ill.
9/2/2013
Luxperience
Sydney
9/5/2013
LGBT Business Expo
Guadalajara, Mexico

9/10/2013
WTTC Asia Summit
Seoul, South Korea
10/1/2013
SKAL International World Congress
Aboard the Carnival Glory
10/5/2013
Global Spa & Wellness Summit
The Oberoi, Gurgaon in New Delhi. India
10/8/2013
Cruise Shipping Asia-Pacific
Singapore

Travel Weekly Poll

Voices

Consumer media discover that travel agents do exist
"Contrary to some thoughts, travel agents do exist ... We are usually able to get clients better prices, and we know we can see that clients have better experiences. And as our personal motto is: Our Service Travels With You."
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