Travel Weekly Plus logo


Fire up your thinking. Travel Weekly PLUS draws on exclusive interviews with leaders and experts throughout the business world to help you direct your company with more insight and imagination.

Beyond the Basics

  • GreenGoldLP
    Greening Your Business Is No Longer a Feel-Good Option

    For more than a decade green business expert Andrew Winston has been a practical evangelist for the bottom-line benefits of sustainability. Now his message has increased in urgency as damage to the earth’s ecosystems accelerates while more and more people lay claim to a shrinking pool of resources. More»

  • Winston
    Batteries Included: The Case for Hybrid Cruise Ships

    Hybrid cruise ships. Commercial jets powered by bio-fuels. Green business expert Andrew Winston explains why innovations like these are on the horizon as a rising tide of environment-related pressure, ranging from regulatory mandates to stakeholder demands, reshapes every industry, including travel. More»

More Beyond the Basics »

Case in Point

  • Walgreens' Digital Maven Says Speed Is Key

    Travel industry companies would do well to take a page from Walgreens on the rapid application of digital media to everything from customer service to new product development. “Speed is key,” says Walgreens’ Rich Lesperance. “There's not a lot of time to wait for the future.” More»

  • RichLesperanceWalgreens
    How Walgreens’ Digital Marketing Group Translates Innovation Into Action

    Rich Lesperance is the guy Walgreens brought in four-and-a-half years ago to create and launch the company’s first-ever digital marketing group. Lesperance spoke with Travel Weekly PLUS about insights for the travel industry in how digital technology is redefining marketing, customer service, and product development at Walgreens, almost at the speed of light. More»

More Case In Point »

Datapoints

  • Why Email (Still) Rules the Online Marketing Roost

    Email might not be new or flashy, but it’s still the most popular way to communicate with customers online. That’s a key finding in “Subscribers, Fans and Followers: The 2012 Channel Preference Survey” conducted by ExactTarget. A whopping 77% of consumers surveyed prefer to receive permission-based marketing messages from brands via email. Jeff Rohrs, VP of marketing research and education for ExactTarget, covers key pointers about email’s popularity as a marketing channel, and the implications for travel companies. More»

  • A Bit About: CEO Pay, Rich Travelers, Mobile Apps

    Research and quick-hit analysis from Experian Marketing Services, TripAdvisor and SearchWide covers: the richest folks in the country are seriously searching for travel deals — more than any other economic segment; the explosion in traveler use of mobile apps heralds a whole new world for travel marketers; shifting economic factors are bumping up CEO pay at big-budget DMOs, where annual take-home exceeds $340K in the top tier. More»

More Datapoints »

In the Lead

  • SimonSinekBook
    Your Business: Why Making Money is Not the Point

    If you think you’re in business to make money, think again. That’s not your purpose, says bestselling author and leadership maven Simon Sinek. It’s just the result. And if your focus is on making money, you’ll eventually lose the loyalty of your employees and your customers, and the competition will wipe the floor with you. More»

  • A Brilliant Guy with a Brilliant Idea: What Innovation is NOT

    Put aside what you think you know about innovation. In particular, let go of this idea: Innovation is about one brilliant person with one brilliant idea. Not so, says Chris Trimble, co-author of four highly regarded business books on innovation and a faculty member of the business school at Dartmouth College. Rather, Trimble says, innovation is a team sport. More»

It's Personal

  • dickisonimage
    Bob Dickinson and the Camillus House Crusade

    Bob Dickinson wants to end chronic homelessness in Miami. It has the ring of impossibility about it — kind of like wanting to build a single-ship operation into the world’s biggest cruise line. But Dickinson did exactly that during his 36-year career with Carnival, and there is every indication that his efforts, combined with those of many other like-minded individuals, will in time create the day when chronic homelessness in south Florida is a thing of the past. More»

More It's Personal »

Minding the Market

  • David Baxter
    How Our New ‘Nation of Maturity’ Will Transform Travel

    As the massive boomer generation moves into its later years, the U.S. is being transformed from a nation of youth to a nation of maturity. While this population aging will create unprecedented opportunities for the travel industry, it will also create new challenges. Expert David Baxter of Age Wave identifies key trends and opportunities. More»

  • Gerzemalandingpage
    Marketing That Matters to the Post-Recession Buyer

    Put your customers at the center of everything you do, put some skin in the game to prove it, and always live up to your promises. Those are a few of today's golden rules of marketing, according to John Gerzema, co-author of Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live. Gerzema explains why marketing today requires companies to align with their customers "rather than just trying to sell them." More»

More Minding the Market »

Perspectives

  • Carville
    James Carville on Why Travel Industry Leaders Should Care about the Middle Class

    James Carville, feisty and relentlessly direct political strategist and commentator, shares insights on the impact of the shrinking U.S. middle class on travel derived from his newest book, It’s the Middle Class Stupid! More»

  • MarkLommanoHS2
    Online Marketing: Get Rid of the Scattershot Approach

    Most travel brands have a scattershot approach to online marketing based on a guess and a prayer rather than solid data. And that, says travel research and marketing expert Mark Lommano, puts them at risk of losing their customers’ brand loyalty to Google, Facebook or Apple when those sites launch their own travel apps — a development Lommano describes as “inevitable.” More»

More Perspectives »

Quick Hits

  • April Recap: Notable Quotes and Pivotal Pointers from PLUS Interviews

    The Google versus Apple battle for online travel supremacy … how to implement innovation in your business …. the cost-cutting imperative of green business initiatives … how millennials are transforming leadership models in business, and more. Expand your thinking with a collection of quick-hit expert insights excerpted from exclusive in-depth interviews in Travel Weekly PLUS. More»

  • March Recap: Notable Quotes and Pivotal Pointers from PLUS Interviews

    James Carville wants to help boost inbound tourism … 40% of U.S. working wives out earn their husbands … why you might have to fight Google for your brand identity … triple digit oil prices are transforming the global travel industry. Expand your thinking with a collection of quick-hit expert insights excerpted from exclusive in-depth interviews in Travel Weekly PLUS. More»

Special Reports

  • RoseNorm3
    Google vs. Apple: It’s About Local Search on Mobile

    Mobile devices and local content are the defining elements in the escalating battle between Google and Apple for supremacy in the online travel space. According to travel tech expert Norm Rose, “Whoever controls local search on mobile is going to win. Delivering a better user interface and more valuable, relevant content is the game to be played here.”  More»

  • MobileHelsinki
    Apple v Google in Travel: Integrated Local Search is The Next Big Thing

    Integrated local search capability is the next big thing in the online travel space, and you can bet your bottom dollar Google and Apple are examining the how, what, when, and where of implementation. Travel tech expert Norm Rose talks about what’s brewing and how it will impact the travel industry in part three of an exclusive Travel Weekly PLUS Special Report on what Google and Apple are up to in the travel space. More»

More Special Reports »

Trendlines

  • SaraRixAARP
    The Aging U.S. Workforce: What Business Needs to Know

    There are profound implications for every business in the travel industry in this fact: The U.S. labor force is aging, and more of those older workers are women. AARP senior policy advisor Sara Rix, an expert on workforce-related aging issues, discusses the impact on how companies will need to change. More»

  • Upscale Single Females in Search of a Partner: New Travel Niche?

    The growing number of academically accomplished and highly driven young women could open up a new travel niche: moneyed, single females traveling in search of an “appropriate” partner. Liza Mundy, author of “The Richer Sex. How the new majority of female breadwinners is transforming sex, love, and family” covers the impact of women’s growing economic power. More»

More Trendlines »

Travel Weekly PLUS Departments

º  Beyond the Basics  
º  Case In Point   
º  Datapoints  
º  In the Lead
º  It's Personal 
º  Minding the Market  
º  Perspectives 
º  Quick Hits  
º  Special Reports   
º  Trendlines 
   

Please upgrade your Flash Player.
Please upgrade your Flash Player.

Travel Weekly Poll

Voices

  • Consumer media discover that travel agents do exist

    "Contrary to some thoughts, travel agents do exist ... We are usually able to get clients better prices, and we know we can see that clients have better experiences. And as our personal motto is: Our Service Travels With You."

    More»

Jobs

TW Index: Most Active Stocks

Latest Top News:
Caribbean
Europe
Travel Weekly is on Facebook
Viewpoints For Travel Agents
Travel Weekly Topics