Why is it that competitors offering comparable products or services often experience wildly different levels of success in the marketplace? Cases in point: Toyota Prius versus Honda Civic Hybrid; Facebook versus MySpace; Kindle versus Sony Reader; Netflix versus Blockbuster. Travel Weekly PLUS delves into the complexities of demand creation with expert Adrian Slywotzky, a partner with Oliver Wyman and author of several books on business strategy, including “Demand. Creating What People Love Before They Know They Want It.”
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