Make Your Company Magnetic: Here’s How

By Diane Merlino
The majority of your customers love your products, your offers, your service. In fact, they love your company so much that they’re enthusiastically recommending you to their family and friends, about five times a month. That’s what a magnetic, demand-generating company looks like, says author and business strategist Adrian Slywotzky. He shares insights, advice and examples for business leaders who want to magnetize their companies.

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