If you really want to understand your customers, move in with them for a couple of days. That’s exactly the kind of ethnographic research the travel industry sorely needs, according to Martin Lindstrom, an expert in the area and an innovative branding guru who has authored six major books on the topic, including “Buyology” and “Brandwashed”. In an exclusive interview with Travel Weekly PLUS
, Lindstrom shares insights on how and why the travel industry needs to approach customer research in a different way.
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