If you’ve got internal processes that make it tough to generate and implement new ideas and projects, you’ve got a big problem. Complexity is evil, says Ken Segall, author of “Insanely Simple. The Obsession That Drives Apple’s Success” (Portfolio Penguin, April 2012). Segall, who worked closely with Apple co-founder and CEO Steve Jobs for more than a decade, says any company can implement and benefit from the principles of simplicity practiced by Apple — but it takes leadership, commitment, and investment.
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