Apple’s obsessive focus on simplicity during the Steve Jobs years was really all about love. Jobs “believed that being simple was a way to get people to love Apple,” said Ken Segall, who worked closely with Jobs as a creative director for more than a decade. Tap into Segall’s perspectives on the practical application of the principles of simplicity outlined in his best seller, “Insanely Simple. The Obsession That Drives Apple’s Success.”
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