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The Google Grill: Hard Questions, Asked and Answered

Industry concerns about Google in travel run the gamut from introduction of a booking engine, to escalating marketing costs associated with search, to the question of how much Google is too much Google. Hugo Burge, CEO of Momondo Group, and Carl Sparks, president and CEO of Travelocity Global, pitched some probing questions to Jeremy Wertheimer, Google’s VP of travel, about the search giant’s involvement and challenges in travel.

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