Put your customers at the center of everything you do, put some skin in the game to prove it, and always live up to your promises. Those are a few of today's golden rules of marketing, according to John Gerzema, co-author of Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live. Gerzema explains why marketing today requires companies to align with their customers "rather than just trying to sell them."
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