Email might not be new or flashy, but it’s still the most popular way to communicate with customers online. That’s a key finding in “Subscribers, Fans and Followers: The 2012 Channel Preference Survey” conducted by ExactTarget. A whopping 77% of consumers surveyed prefer to receive permission-based marketing messages from brands via email. Jeff Rohrs, VP of marketing research and education for ExactTarget, covers key pointers about email’s popularity as a marketing channel, and the implications for travel companies.
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