Online customer reviews have evolved over the last few years into a must-have e-commerce commodity that directly influences sales and a company’s bottom line. And, like any commodity, it has to be carefully managed for best results. Benjamin Jost, an expert on social semantic search technology and co-founder and CEO of TrustYou, covers the evolving impact of customer-generated reviews and how and why travel companies need to manage their online reputation.
Travel Weekly PLUS is the first publication designed to support the travel industry’s leaders with unique and stimulating content that informs, illuminates and inspires. Fire up your thinking. Subscribe today to gain access to a steady diet of fresh perspectives and innovative insights.