River Cruising Insights

A review of U by Uniworld via Instagram
A review of U by Uniworld via Instagram

To unveil its new line aimed at passengers aged 21 to 45, Uniworld invited a group of social media influencers on a preview cruise up the Seine River, months before its first official sailing.... READ MORE

Marketing to younger clients
Marketing to younger clients

Millennial-focused U by Uniworld has taken the most divergent marketing path we've seen before with river cruising as it attempts to engage an entirely new market.... READ MORE

The new American river ship
The new American river ship

The two main U.S. river cruise operators are starting to design riverboats more in line with what you might find in Europe or on the open sea.... READ MORE

Doing more onshore
Doing more onshore

Fetching ships may lure travelers to river cruising, but it will ultimately be the "wow" moments onshore that keep them hooked.... READ MORE

The importance of being above water
The importance of being above water

River cruise lines have a problem : growing demand for the balcony cabins on upper decks, and less demand for staterooms partially below the waterline with smaller porthole windows.... READ MORE

The price of independence
The price of independence

Travel sellers might be wary of products that aren't fully inclusive, especially when compared to ones that are, but it comes down to knowing what's right for their customers.... READ MORE

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