River Cruising Insights

The importance of being above water
The importance of being above water

River cruise lines have a problem : growing demand for the balcony cabins on upper decks, and less demand for staterooms partially below the waterline with smaller porthole windows.... READ MORE

The price of independence
The price of independence

Travel sellers might be wary of products that aren't fully inclusive, especially when compared to ones that are, but it comes down to knowing what's right for their customers.... READ MORE

Taking a different approach to marketing

The way river lines used to advertise made it almost impossible to get a sense of how they differed from one another, but these days their marketing offers up some real points of differentiation.... READ MORE

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