Agencies in talks to make booking Frontier fares easier

By Kate Rice

Frontier Airlines said late Friday that it has begun contract negotiations with travel agencies and one travel agency consortium in order to make it easier for travel agents to book the carrier’s Economy fares in the GDS.

The airline said the agencies and consortium had contacted Frontier.

Earlier this month, Frontier issued a press release telling consumers that the only place they can book an Economy seat and not have to pay to use overhead bin space and earn a 100% mileage level in Frontier’s Early Returns program was on Frontier’s own website.

However, agents can book an Economy fare for their clients in the GDSs and clients get the same benefits that they would get if they were booking that ticket on Frontier’s own website.

However, it is difficult to do so, because Frontier has put a more punitive Basic fare in the GDS. The Basic fare is available only in GDSs. It costs 10 cents less than the Economy fare, and the GDS defaults to that lower fare. Basic fare purchasers have to pay for overhead bin space and earn just 25% of mileage flown.

The Economy fare is in the GDS but is difficult to find and book.

Frontier said that travel agencies can also contact the Frontier travel agency desk (1-800-243-6297, open Monday through Friday 7 a.m. to 5 p.m. Mountain time) for assistance with how to best book an Economy fare, including direct workarounds to price the Economy fare instead of the Basic fare.

Frontier’s Classic and Classic Plus fares are available in the GDS. Instructions on how to book those fares are on the travel agent page of Frontier’s website.

Follow Kate Rice on Twitter @krtravelweekly.

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