Enterprise and Europcar have widened their strategic alliance to include the Enterprise brand in marketing.
Europcar already had an alliance with Alamo and National, brands that Enterprise purchased in August 2007. Enterprise said it has been working with Europcar to expand the alliance since it acquired Alamo and National.
The expanded alliance provides rental car coverage for customers traveling between each partner company's areas of operations. The partners will also take a coordinated approach to global corporate accounts.