Ground Transportation Uber brings in OTA veteran to oversee operations By Danny King / December 20, 2017 Share 1 -- Barney Harford Uber has tapped online travel veteran Barney Harford as its new chief operating officer, effective Jan. 2. Harford has been an Uber adviser since October. Harford has a history with Uber CEO Dara Khosrowshahi, the former CEO of Expedia Inc. who was hired by Uber in September. When both men were with Expedia, Harford helped lead Expedia's expansion into Asia from 2005 to 2009. Harford worked for Expedia from 1999 to 2009.In 2009, Harford left Expedia to become Orbitz's CEO. He led Orbitz until it was acquired by Expedia in 2015."I have never met a stronger operator or a more thoughtful strategist than Barney," Khosrowshahi wrote in an Uber blog post Wednesday morning. "He is able to go deep on key aspects of a business while never losing sight of the big strategic picture."