TIA encourages voters, candidates to focus on travel issues

The Travel Industry Association next week plans to launch a new advertising and public awareness campaign designed to get voters, and the candidates, to tune in to travel-related issues.

During a press conference Thursday morning, TIA president Roger Dow and media consultant Mike Murphy explained that full-page ads will appear in the tourism hot spots of Las Vegas and Orlando during both conventions, challenging the candidates to address such issues as air travel delays, airport hassles and tourism promotion.

Ad copy prepared for Las Vegas and Orlando newspapers during the Democratic convention next week says, "We want to hear a real plan from Sen. Obama to help make travel and tourism in the U.S. work better for travelers and the millions who serve them."

Similar ads addressed to Sen. McCain will appear in both locales during the Republican convention next month.

The ads will include a report card that allows voters to grade the candidates.

TIA chose Las Vegas and Orlando because local voters understand the economic importance of tourism and because both areas are "battleground" districts where the race is, statistically, too close to call. According to TIA, candidates' responsiveness to travel and tourism issues could tip the balance.

 

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